Why Most People Will Never Reach Their Goals!

by Ken Burgess

It’s sad but true that many people are failing in reaching their goals!

Even though they sit down and ask themselves what they really want in life, write it down, break their goals into small action steps and take action – they won’t achieve most of their goals.

Do you know why they’ll fail? No?

It’s because they forgot to identify the *Benefits* they will gain by reaching their goals!

What does that mean? Let me give you a simple example…

What happens when someone offers you a product? When are you going to buy it? Are you interested in the features of that product?

No, not at all! What you are interested in and influences you in whether or not you are going to buy is to know the *benefits* of this particular product.

You want to know “what is in it for me?” And the same happens to you when you set up your goals. You will not be committed to your goals one hundred percent if you are not clear on the benefits you will gain by reaching them.

When you are not sure of the benefits it’s *very* difficult to maintain the necessary persistence, dedication and enthusiasm!

So, you always have to ask yourself *why* you want to achieve a particular goal. If you are clear on the benefits, you are willing to pay the price. Instead of setting up a goal like “I want to have a successful business,” and then just taking action, you have to identify the benefits.

-Imagine how it will feel like to have a successful business
-Imagine how your family and friends will admire you
-Imagine how you make smart investments
-Imagine taking that long vacation you always wanted

By doing so you will have the necessary momentum that keeps you right on track until your goal is reached. The only difference between those who make it and those who don’t is desire. And benefits and rewards create this desire! Now you have the chance to belong to those who *make it.*

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8 Responses to “Why Most People Will Never Reach Their Goals!”
  1. I agree, having clear goals is one thing, but if you feel you are doing all of this for nothing, your motivation will drop to zero.

    Nice article!

  2. zakari says:

    Thank you for this post .Reaching a goal is very very difficult. Like you say,if our desire is not too hot we will give up soon.

  3. Claire says:

    Totally love the idea of determining what benefits we get from the goals we set. That way, we have an emotional connection and motivation to keep working at them so we can get the ‘reward’. Great post.

  4. Gale says:

    And you have to fully understand your purpose of life. Reaching goals aint a kiddies playground, you sweat phychologically, emotionally and even sometimes physically!!

  5. Great Point!! The Vision just doesn’t get clear enough to FEEL the Result!

  6. The message is so powerfull. I think it will help me because first it it will help me choose one goal among ten goals i have. Second it will help me to achieve my goal with a desire and passion

  7. Ryan says:

    Harry great post it all about clarity, vision attacking does challenges and overcome, Like for example I need to do more video marketing for my business but I’m too timid to came on cam because a language barrier, but I write see..like this I’ll share with ya >> http://bit.ly/242DzLD

  8. Coach Barb says:

    Great Post, knowing the why and the benefits. I agree with you. Thank you for sharing…

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